An investigation into the social acceptance of metrosexuality in Irish society

Harris, Fiona (2013) An investigation into the social acceptance of metrosexuality in Irish society. Masters thesis, Dublin, National College of Ireland.

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Abstract

The level of acceptance towards metrosexuality has increased significantly over the last number of years. Males are now showing more of an interest in fashion and beauty as documented in industry reports and academia. The objective behind this research is to determine if this trend has entered the Irish market. In determining this, research will also aim to attain information on the Irish male’s consumption behaviours, in terms of motivations and influences.

The method chosen to complete this research is a quantitative analysis. Through surveying Irish males, it is the objective of the analysis to gather information which can support the hypotheses developed throughout this thesis.

Item Type:	Thesis (Masters)
Subjects:	H Social Sciences > HF Commerce > Marketing > Consumer Behaviour H Social Sciences > HD Industries. Land use. Labor > Specific Industries > Fashion Industry
Divisions:	School of Business > Master of Science in Marketing
Depositing User:	Caoimhe Ní Mhaicín
Date Deposited:	22 Nov 2013 10:09
Last Modified:	22 Nov 2013 10:09
URI:	https://norma.ncirl.ie/id/eprint/855

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