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Shaikh, Mohammed Bilal Khurshid (2024) How Businesses gather information from social media - (A deep insight into customers privacy concerns). Masters thesis, Dublin, National College of Ireland.
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Abstract
The study focuses on developing an understanding of gathering information from social media which includes deep insights into the customer's privacy concerns. It mainly focuses on the importance of social media within the business environment which includes enhancing brand awareness within the business. The business process also focuses on enhancing the brand awareness programs among the customers and also focuses on increasing the loyalty of customers. It also includes in analysing the main factors that help to influence businesses to use social media. It includes evaluating the business goals, examining the target audience, allocating the tasks and business, researching competitors, developing stronger content strategy and many others. The study also focuses on analysing the research methodology which includes analysing the research onion, research, research design, research philosophy, research approach, research strategy, research time horizon, data collection methods, data analysis methods and many others. It also focuses on collecting data from the survey process and it is analysed within the SPSS tool. Moreover, it also focuses on analysing the data from different tests such as descriptive analysis, correlation analysis, coefficient analysis, collinearity diagnostics, and ANOVA tests. It includes a graphical representation of the responses provided by the respondents within the survey process and the graphs are based on the developed questionnaire. The study concludes by summarising the main points of the research with relevant recommendations, research limitations and future scopes.
| Item Type: | Thesis (Masters) |
|---|---|
| Supervisors: | Name Email Dolan, David UNSPECIFIED |
| Subjects: | K Law > KDK Republic of Ireland > Data Protection H Social Sciences > HF Commerce > Marketing Z Bibliography. Library Science. Information Resources > ZA Information resources > ZA4150 Computer Network Resources > The Internet > World Wide Web > Websites > Online social networks T Technology > TK Electrical engineering. Electronics. Nuclear engineering > Telecommunications > The Internet > World Wide Web > Websites > Online social networks |
| Divisions: | School of Business > Master of Science in Marketing |
| Depositing User: | Ciara O'Brien |
| Date Deposited: | 14 Aug 2025 11:16 |
| Last Modified: | 14 Aug 2025 11:16 |
| URI: | https://norma.ncirl.ie/id/eprint/8535 |
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