Unveiling the Varied Impact and Growth of Social Media Marketing across tech Industries

Sai Shaju, Aditya (2024) Unveiling the Varied Impact and Growth of Social Media Marketing across tech Industries. Masters thesis, Dublin, National College of Ireland.

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Abstract

This dissertation investigates the evolution of social media marketing and its effects on various technology businesses. Social media sites like LinkedIn, Instagram, Twitter, Facebook, and others are now vital resources for companies looking to engage with their clients. The aim of this paper is to get a clear understanding about the approaches used in different tech industries by examining how tech companies use these platforms to market their goods and services.

The study demonstrates the various impacts of social media marketing on many tech sectors. Different industries utilize social media in different ways to connect with their target audience and improve brand recognition. Through the examination of case studies and marketing efforts, the dissertation pinpoints the best practices and typical problems encountered by various sectors.

The report also investigates the social media marketing industry's explosive expansion and potential future directions. It investigates how new platform characteristics, behavioral alterations in users, and technological improvements affect marketing tactics. For tech companies hoping to improve their social media presence and marketers trying to comprehend how the world of technology is changing, the findings offer insightful information.

Item Type:	Thesis (Masters)
Supervisors:	Name Email Ebenade, Kesiena UNSPECIFIED
Subjects:	H Social Sciences > HD Industries. Land use. Labor > Specific Industries > I.T. Industry H Social Sciences > HF Commerce > Marketing Z Bibliography. Library Science. Information Resources > ZA Information resources > ZA4150 Computer Network Resources > The Internet > World Wide Web > Websites > Online social networks T Technology > TK Electrical engineering. Electronics. Nuclear engineering > Telecommunications > The Internet > World Wide Web > Websites > Online social networks
Divisions:	School of Business > Master of Science in Marketing
Depositing User:	Ciara O'Brien
Date Deposited:	14 Aug 2025 11:11
Last Modified:	14 Aug 2025 11:11
URI:	https://norma.ncirl.ie/id/eprint/8534

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