Consumer behaviour towards electric vehicles in India

Barreto, Ostler Dion (2024) Consumer behaviour towards electric vehicles in India. Masters thesis, Dublin, National College of Ireland.

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Abstract

Purpose: The purpose of the study is to investigate the factors influencing consumer behaviour towards electric vehicles (EVs) in India aiming to enhance EV adoption in this market.

Methodology: The study has been done through involvement of primary quantitative data strategy in the form of surveys. 43 participants belong to the category of millennials and Generation Z within 22-35 years of age and have a good knowledge about the adoption of electric vehicles and its use in the Indian market have been chosen as samples. The study has further used SPSS software for analysing the gathered survey responses in an efficient way based on the study objectives.

Results & Findings: It has been found that the utilisation of EVs are influenced in the Indian market by multiple factors that include sustainability, government incentives, and low operating costs. It can be concluded that the prioritisation of EVs in India can strategically assist in enhancing sustainability and reducing climate change issues.

Limitations: Lack of focus towards other countries and vehicles, apart from India and EVs and the time constraints have been observed as the key limitations in the study.

Item Type:	Thesis (Masters)
Supervisors:	Name Email Flores, Miguel UNSPECIFIED
Subjects:	H Social Sciences > Economics > Business H Social Sciences > HF Commerce > Marketing > Consumer Behaviour H Social Sciences > Economics
Divisions:	School of Business > Master of Science in International Business
Depositing User:	Ciara O'Brien
Date Deposited:	11 Aug 2025 09:01
Last Modified:	11 Aug 2025 09:01
URI:	https://norma.ncirl.ie/id/eprint/8470

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