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Yaxiaer, Muhetaer (2024) The challenge of balancing data-driven security with small and medium-sized enterprise (SME) commerce in China's e-commerce sector. Masters thesis, Dublin, National College of Ireland.
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Abstract
The safety of sensitive consumer data is becoming increasingly important in China's fast changing e-commerce ecosystem, especially for small and medium-sized firms (SMEs). This thesis explores the difficulties SMEs encounter in protecting customer information in the context of an increasing dependence on digital channels for business operations. The study analyses how SMEs manage the complex connection between data circulation and security using a qualitative research technique, with an emphasis on finding a balance between data-driven innovation and privacy protection. Based on organized guidelines for qualitative research methods, this study uses 10 open ended questionnaires survey to collect opinions from 4 experts in the Chinese e-commerce industry. The research explains the viewpoints and experiences of important stakeholders, such as general managers, e-commerce operators, and customer service representatives, regarding data handling practices, security measures, and compliance with data protection laws through participant recruitment and data collection. The empirical analysis reveals significant challenges for SMEs in implementing data privacy regulations like the PIPL due to limited resources and regulatory oversight. SMEs often prioritize commercial goals over privacy protection, risking damage to customer trust and reputation. Addressing cross-border data flows requires international cooperation and industry best practices. Supportive measures including advice, funding, and legislation are essential to assist SMEs in navigating data security and compliance complexities, fostering customer trust and long-term success in e-commerce through investment in affordable security solutions, fostering a culture of data security awareness, and collaborating with industry stakeholders.
| Item Type: | Thesis (Masters) |
|---|---|
| Supervisors: | Name Email -, - UNSPECIFIED |
| Subjects: | H Social Sciences > HT Communities. Classes. Races > China Q Science > QA Mathematics > Computer software > Computer Security T Technology > T Technology (General) > Information Technology > Computer software > Computer Security H Social Sciences > HF Commerce > Marketing > Consumer Behaviour H Social Sciences > HF Commerce > Electronic Commerce H Social Sciences > HD Industries. Land use. Labor > Small Business Sector |
| Divisions: | School of Business > Master of Science in International Business |
| Depositing User: | Ciara O'Brien |
| Date Deposited: | 07 Jun 2025 11:43 |
| Last Modified: | 07 Jun 2025 11:43 |
| URI: | https://norma.ncirl.ie/id/eprint/7807 |
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