The impact of music streaming services and how they have effected physical purchasing

Walsh, Lennon (2024) The impact of music streaming services and how they have effected physical purchasing. Undergraduate thesis, Dublin, National College of Ireland.

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Abstract

This research aims to examine the rise of music streaming services, how popular music streaming services are today, and examine how music streaming services have affected consumer behaviour and the music industry. This investigation will analyse three main streaming services including Spotify, Apple Music, known as iTunes, and YouTube Music analysing customer engagement, accessibility, and market influence. Spotify with over 615 million users, Apple Music having a vast range of music with over 100 million songs available to consumers, and YouTube Music with over 2.5 billion monthly users highlights important trends and effects for the future. Our aim through this investigation is to have a deeper understanding of traditional sales are impacted by online streaming services. This investigation will analyse whether technology has reduced traditional sales, purchasing of CD’s and tapes, and analyse it has improved consumer access to music consumption. This study will focus on the impact that music streaming services have on consumers’ choices whether they would prefer to purchase traditional sales or prefer to access music through streaming services and if technology plays a factor on consumers decision-making. Throughout piracy will be discussed. This investigation will analyse different age categories and genders to view the transition from offline to online streaming when analysing our data. Spotify, Apple Music and YouTube Music will be discussed, focusing on their impact on the music industry. The results ae found in the analysis and findings section, analysing both physical and streaming music. This research will examine how online music streaming services have affected physical purchasing behaviours, understanding how purchasing behaviours have impacted by technology advancements, affecting consumers influence on traditional sales. There are results from a sample of 128 participants for this investigation, which will analyse how often they apply music streaming services and when they purchase physical music. The main objective is to indicate the shift between physical media and online streaming usage, including how often they purchase and stream music. The information is broken down into two categories, age and gender to determine if online streaming influences the younger population.

Item Type:	Thesis (Undergraduate)
Supervisors:	Name Email MacDonald, Robert UNSPECIFIED
Subjects:	M Music and Books on Music > M Music H Social Sciences > HF Commerce > Marketing > Consumer Behaviour H Social Sciences > HD Industries. Land use. Labor > Specific Industries > Music Industry
Divisions:	School of Business > BA (Honours) in Business Studies
Depositing User:	Ciara O'Brien
Date Deposited:	26 May 2025 13:21
Last Modified:	26 May 2025 13:21
URI:	https://norma.ncirl.ie/id/eprint/7651

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