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Kelly, Conor (2024) Maximising Corporate Social Responsibility Through Purposeful Legitimacy. Undergraduate thesis, Dublin, National College of Ireland.
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Abstract
Corporate social responsibility (CSR) has evolved into a critical component of modern business strategy, reflecting a shift towards sustainable and socially conscious practices. This study investigates the authenticity and effectiveness of CSR programmes across multiple sectors, addressing the prevalent issue of superficial and insincere initiatives in existing literature. The research aims to develop a comprehensive CSR framework that fosters genuine and impactful CSR efforts. The study employs qualitative methods, including semi-structured interviews with ten CSR professionals from diverse organizational backgrounds. This approach facilitates an in-depth exploration of the complexities and challenges associated with CSR implementation. Key themes identified include Engagement, Evaluation, Strategic Implementation, Communication and Integrity, and Dynamic Adaptation. Despite providing comprehensive insights, the study acknowledges limitations such as potential sampling bias due to the reliance on snowball sampling and the focus on organizations within the Irish business setting. These limitations suggest that findings may not be fully generalizable to different cultural or geographical contexts. The implications of this research underscore the need for a structured and authentic approach to CSR, advocating for frameworks that ensure long-term sustainability and societal impact. Future research should explore further refinement of CSR frameworks and innovative approaches to enhance the social and economic impact of CSR initiatives. This study contributes to the ongoing discourse on CSR by offering actionable insights and practical recommendations for organizations aiming to enhance their CSR efforts, thus promoting sustainable growth and societal well-being.
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Supervisors: | Name Email MacDonald, Robert UNSPECIFIED |
| Subjects: | H Social Sciences > HF Commerce > Business Ethics H Social Sciences > Economics > Business H Social Sciences > HM Sociology > Information Science > Communication H Social Sciences > HD Industries. Land use. Labor > Large Industry. Corporations. > Corporate Governance |
| Divisions: | School of Business > BA (Honours) in Business Studies |
| Depositing User: | Ciara O'Brien |
| Date Deposited: | 26 May 2025 11:05 |
| Last Modified: | 26 May 2025 11:05 |
| URI: | https://norma.ncirl.ie/id/eprint/7646 |
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