A Study on the Perception of Adopting Blockchain-Based Music Distribution Applications Among Independent Artists in Ireland

Allotey, Joshua Asuquo (2023) A Study on the Perception of Adopting Blockchain-Based Music Distribution Applications Among Independent Artists in Ireland. Masters thesis, Dublin, National College of Ireland.

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Abstract

This study investigates how trust in blockchain technology influences the adoption of blockchain-based music distribution applications among independent Irish artists. This study assesses relevant past literature on blockchain technology and the music industry to provide greater context on the field of study. Guided by the Theory of Reasoned Action, the study conducts a survey featuring Likert scale questions and employs R for data analysis. Techniques such as Principal Component Analysis, Factor Analysis, Ordered Logit Regression, KMO, Bartlett's test, and Cronbach's alpha are applied to the dataset. Findings unveil the impact of trust on artists' technology adoption choices, providing valuable insights for the music industry, technology developers, and policymakers.

Item Type:	Thesis (Masters)
Supervisors:	Name Email Byrne, Brian UNSPECIFIED
Uncontrolled Keywords:	Blockchain Technology; Independent Artist; Music Distribution; Theory of Reasoned Action
Subjects:	M Music and Books on Music > M Music Q Science > QA Mathematics > Computer software > Computer Security > Database security > Blockchains (Databases) T Technology > T Technology (General) > Information Technology > Computer software > Computer Security > Database security > Blockchains (Databases) Z Bibliography. Library Science. Information Resources > ZA Information resources > ZA4050 Electronic information resources > Databases > Distributed databases > Blockchains (Databases) H Social Sciences > HG Finance > Fintech T Technology > T Technology (General) > Information Technology > Fintech
Divisions:	School of Computing > Master of Science in FinTech
Depositing User:	Tamara Malone
Date Deposited:	02 Aug 2024 10:10
Last Modified:	02 Aug 2024 10:10
URI:	https://norma.ncirl.ie/id/eprint/7011

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