The Influence social media has on luxury brands within fashion

Richardson, Lauren (2023) The Influence social media has on luxury brands within fashion. Undergraduate thesis, Dublin, National College of Ireland.

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Abstract

Are you frequently on social media? When was the last time you checked Instagram, Twitter, or Facebook? last evening? ahead of breakfast? a few moments ago? Out of the planet's 7.7 billion inhabitants, about 3.5 billion use social media regularly. Every day, over 10 billion pieces of Facebook material are shared globally, 500 million tweets are sent, and over a billion hours of YouTube video are watched (Peter Dizikes 2020). The majority of customers of luxury goods regularly utilize social media for personal purposes or to investigate goods and trends. Luxury Brands rely on social media and advertising within upselling for the industry, without social media luxury brands may have a downfall with sales.

The purpose of this study is to look at the impact social media has on luxury brands. Both primary and secondary data are used in this research. The evidence supporting the chosen study aims and hypotheses is examined using secondary data in the form of a literature review. A quantitative questionnaire with 97 respondents serves as the technique instrument to collect primary data to supplement the findings from the secondary data.

The findings of this study reveal that the impact of social media on luxury brands within fashion is remarkably accurate. It is show within the study all the research provided and the response from surveys are answered with the same range of response although with the use of the suggestions for further study, additional research can be done to assess and re-examine the findings.

Item Type:	Thesis (Undergraduate)
Supervisors:	Name Email MacDonald, Robert UNSPECIFIED
Subjects:	H Social Sciences > HD Industries. Land use. Labor > Specific Industries > Fashion Industry H Social Sciences > HF Commerce > Marketing Z Bibliography. Library Science. Information Resources > ZA Information resources > ZA4150 Computer Network Resources > The Internet > World Wide Web > Websites > Online social networks T Technology > TK Electrical engineering. Electronics. Nuclear engineering > Telecommunications > The Internet > World Wide Web > Websites > Online social networks
Divisions:	School of Business > BA (Honours) in Business Studies
Depositing User:	Tamara Malone
Date Deposited:	02 Jan 2024 15:22
Last Modified:	02 Jan 2024 15:22
URI:	https://norma.ncirl.ie/id/eprint/6893

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