Exploring the Factors Constraining the Adoption of Multi-domestic Strategy Among the Fast-Food Chains: A Case Study of Fast-Food Chains in Europe

Kolhe, Ayush (2023) Exploring the Factors Constraining the Adoption of Multi-domestic Strategy Among the Fast-Food Chains: A Case Study of Fast-Food Chains in Europe. Masters thesis, Dublin, National College of Ireland.

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Abstract

Aim: The aim of this research paper is to explore the factors constraining the adoption of multi-domestic strategies among fast-food chains in Europe.

Research Method: The method used in this research paper is a qualitative interview. The primary data was collected from five participants through a semi-structured interview. The findings were then analysed using a thematic analysis.

Findings: There were several facets to the research issue discovered. It was shown that the majority of fast-food establishments prefer to employ a basic menu and tailor some elements of their operations. Another discovery was the impact of regional culinary references on local cultures. Standardisation and customization techniques are essential when foreign companies participate in the fast-food industry to meet the demands of diverse regions while upholding international norms. Additionally, service products and their design and delivery can be standardised by achieving a global economy of scale and the lowest unit cost, which is a key tenet of economics considering product and production orientation.

Conclusion: A number of recommendations and the study's limitations were presented in the conclusion. All of the research's goals were achieved. The researcher also discussed the study's potential future direction and offered further suggestions. The researchers also underlined market research and sustainability as components of fast food corporations' global strategies.

Item Type:	Thesis (Masters)
Supervisors:	Name Email -, - UNSPECIFIED
Subjects:	H Social Sciences > HD Industries. Land use. Labor > Specific Industries > Food Industry H Social Sciences > HD Industries. Land use. Labor > Specific Industries > Hospitality Industry H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management > Strategic Management
Divisions:	School of Business > Master of Science in International Business
Depositing User:	Tamara Malone
Date Deposited:	21 Aug 2023 13:10
Last Modified:	21 Aug 2023 13:10
URI:	https://norma.ncirl.ie/id/eprint/6785

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