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White, Saoirse (2022) Developing Growth strategies for a company’s expansion. A Case study on an Irish SME. Masters thesis, Dublin, National College of Ireland.
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Abstract
This paper considers the growth strategies that an Irish SME can use to expand into new markets. The research will include the growth strategies that a business within the hospitality industry uses, the challenges that they may face and possible growth strategies they can use in the future.
The literature emphasises key areas that a business should consider when expanding into new markets. A qualitative approach was taken when researching the topic of growth strategies. The research was completed in the form of a case study. The data collected for the case study was gathered through interviews with a number of employees from each department involved in the growth and development of the organisation. An analysis of the literature and findings offers a comprehensive insight into the growth strategies within the case study organisation.
The study highlights the challenges that the organisation has to overcome in order to expand. It is important for the organisation to plan for the future and look at the possible challenges that they may face. This will allow them to then adapt new growth strategies. The case study identifies the strategies for development involving key themes such as mergers and acquisitions and customer satisfaction. The methodology discusses the limitation of the research and data collection method.
| Item Type: | Thesis (Masters) |
|---|---|
| Supervisors: | Name Email Maguire, Louise UNSPECIFIED |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management H Social Sciences > HD Industries. Land use. Labor > Specific Industries > Hospitality Industry H Social Sciences > HD Industries. Land use. Labor > Organisational Change H Social Sciences > HD Industries. Land use. Labor > Small Business Sector |
| Divisions: | School of Business > Master of Science in Management |
| Depositing User: | Tamara Malone |
| Date Deposited: | 12 Apr 2023 16:33 |
| Last Modified: | 12 Apr 2023 16:33 |
| URI: | https://norma.ncirl.ie/id/eprint/6435 |
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