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Cultural Diversity Management: Exploring the Impact of Cultural Diversity on Affirma's Employees

Pierola Blanco, Pahola (2022) Cultural Diversity Management: Exploring the Impact of Cultural Diversity on Affirma's Employees. Masters thesis, Dublin, National College of Ireland.

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Abstract

The present investigation was carried out with the main concern of addressing the management of cultural diversity, how it is being managed and how this management is impacting the performance of Affirma employees more specifically; to obtain the results, the researcher carried out a questionnaire with open and closed questions, providing the opportunity to express the desired points of view, maintaining above all anonymity and respect for non-participation or abstention from answering any specific question.

The research was carried out in a qualitative way, starting the investigation and analysis of the literature and then carrying out the questionnaires that sought to know how the opinion of the employees was already mentioned in order to understand the subject in question, analyse the results obtained through SPSS (Statistics Product and Service Solution) to finally discuss, conclude and recommend.

Although currently more and more are being studied about the effect that cultural diversity can generate in organizations around the world, in Ireland there are currently not many that address this issue, which for the researcher is of the utmost importance given the case of the talent migration and the formation of totally diverse work teams in the organizations in Ireland.

Companies to succeed and differentiate its elves from the competition must offer added value to its products or services, the same that can be obtained through cultural diversity since it can provide better levels of problem resolution, understanding of laws or better communication with customers and countless other benefits, which is why more and more companies are giving more importance to this issue in their daily effort to position themselves in the world market.

Affirma is a multicultural company with large work teams that have high talent retention rates, but are currently in the daily struggle to incorporate policies that take advantage of the benefits of this multiculturality in a more positive way, which is why this research will help to know the impact that it is causing within the employees, their opinion and points of view will undoubtedly be a great tool for the future.

Item Type: Thesis (Masters)
Supervisors:
Name
Email
Del Rosal, Victor
UNSPECIFIED
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management > Human Resource Management > Diversity
H Social Sciences > HD Industries. Land use. Labor > Specific Industries > I.T. Industry
Divisions: School of Business > Master of Science in Management
Depositing User: Tamara Malone
Date Deposited: 12 Apr 2023 14:58
Last Modified: 12 Apr 2023 14:58
URI: https://norma.ncirl.ie/id/eprint/6424

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