Impact of Social Media on Business Growth: a Study of Selected SMEs in Lagos State, Nigeria

Erekosima, Okorinama Biokpo (2022) Impact of Social Media on Business Growth: a Study of Selected SMEs in Lagos State, Nigeria. Masters thesis, Dublin, National College of Ireland.

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Abstract

The study investigated the impact of social media on business growth, using the case study of selected SMEs in Lagos state, Nigeria. The study adopted the research Onion philosophy as the methodology, through the gathering of quantitative data. Data was gathered through cross-sectional time horizons from 75 respondents using a structured questionnaire. Findings revealed that more of the respondents 48% were Higher National Diploma/National Certificate of Education holders. It was further revealed that social media is used by business owners for various purposes, which spans across leisure, education, entertainment or advertising purposes. Further, there exists significant relationship between social media utilization and brand awareness. In addition, the higher the social media utilization, the more generation of new business leads. However, there exists no significant relationship between social media utilization and building relationship with customers. Based on the findings, conclusions and recommendations were made. In addition, the findings of this study have contributed to literature and practice in the area of unveiling how social media contributes to business growth of SMEs. Specifically, it contributed to literature with focus on Lagos state Nigeria, which serves as one of the fastest growing economic cities in Africa.

Item Type:	Thesis (Masters)
Supervisors:	Name Email Tan, Eileen UNSPECIFIED
Subjects:	Z Bibliography. Library Science. Information Resources > ZA Information resources > ZA4150 Computer Network Resources > The Internet > World Wide Web > Websites > Online social networks T Technology > TK Electrical engineering. Electronics. Nuclear engineering > Telecommunications > The Internet > World Wide Web > Websites > Online social networks H Social Sciences > HD Industries. Land use. Labor > Small Business Sector
Divisions:	School of Business > Master of Science in International Business
Depositing User:	Tamara Malone
Date Deposited:	20 Mar 2023 11:51
Last Modified:	20 Mar 2023 11:51
URI:	https://norma.ncirl.ie/id/eprint/6362

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