An investigation into the impact of social media networks on the Peer-to-peer lending landscape in Ireland

Fatokun, Akinyemi (2022) An investigation into the impact of social media networks on the Peer-to-peer lending landscape in Ireland. Masters thesis, Dublin, National College of Ireland.

Preview	PDF (Master of Science) Download (583kB) | Preview
Preview	PDF (Configuration manual) Download (242kB) | Preview

Abstract

The amount of information that can be generated from social engagements and exchanges are now a significant tool in making vital decisions in the finance domain. Traditional lending is recognized for its difficulty when it comes to requirements. And the exponential growth experienced in loan listings due to P2P lending which should serve as an altern ative with less bottlenecks for businesses to access funding from individuals using systems driven by technology. It’s however been noted that social media influences decisions regarding the funding of these loans which might replace existing regulatory fr ameworks this research gains insight on awareness and how social media inputs can be used to determine lender behaviour towards the borrower. This study then seeks to investigate what impact social media networks will have on the P2P lending system in Irel and. The study will adopt an approach including Structured questionnaires were used to obtain data from participants will provide a in Ireland to further analyse for better understanding of this lending option.

Item Type:	Thesis (Masters)
Subjects:	H Social Sciences > HG Finance > Credit. Debt. Loans. D History General and Old World > DA Great Britain > Ireland Z Bibliography. Library Science. Information Resources > ZA Information resources > ZA4150 Computer Network Resources > The Internet > World Wide Web > Websites > Online social networks T Technology > TK Electrical engineering. Electronics. Nuclear engineering > Telecommunications > The Internet > World Wide Web > Websites > Online social networks
Divisions:	School of Computing > Master of Science in FinTech
Depositing User:	Clara Chan
Date Deposited:	04 Nov 2022 18:12
Last Modified:	04 Nov 2022 18:12
URI:	https://norma.ncirl.ie/id/eprint/5840

Actions (login required)

View Item