How the Shift to Electrification is Affecting the Car Industry and the People

Brown, Ross (2022) How the Shift to Electrification is Affecting the Car Industry and the People. Undergraduate thesis, Dublin, National College of Ireland.

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Abstract

This study tackles the shift to electrification in the car industry, examining how it will affect the people, car companies and even the governments too. With so much conflicting opinions and data online, it can be difficult for the non-car enthusiasts to understand the electric car world and the realities behind it. With the use of a survey, and responses from randomly targeted people, this study aims to breakdown the negatives and positives of the shift to electrification in a simplistic manner. With governments across the world planning on implementing electric cars in family homes, it is an important matter to have knowledge about, as cars are generally a big purchase for people. The danger of shifting an industry so big like the car industry, is that people are so used to combustion engine vehicles, change will be hard to accomplish, which will cause uneasiness and uncertainty among the people, The paper will go into detail about the result of electrification and what affect it will have on other industries as well. If it is a certainty that electric vehicles are the way forward as the government seem to think, the hypothesis of the study questions whether the people are actually ready to switch to electric cars now.

Item Type:	Thesis (Undergraduate)
Subjects:	H Social Sciences > HF Commerce > Marketing > Consumer Behaviour H Social Sciences > HD Industries. Land use. Labor > Specific Industries > Manufacturing Industry H Social Sciences > HD Industries. Land use. Labor > Specific Industries > Motor Industry
Divisions:	School of Business > BA (Honours) in Business Studies
Depositing User:	Clara Chan
Date Deposited:	20 Sep 2022 15:26
Last Modified:	20 Sep 2022 15:26
URI:	https://norma.ncirl.ie/id/eprint/5773

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