Has social media had a negative effect on millennial males’ ability to build and sustain romantic relationships?

Cooley, Georgina (2021) Has social media had a negative effect on millennial males’ ability to build and sustain romantic relationships? Masters thesis, Dublin, National College of Ireland.

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Abstract

The purpose of this research project is to determine if social media has had a negative effect on millennial males’ ability to build and sustain romantic relationships. In Ireland the marriage rates have dropped, divorce rates have increased, and the millennial generation are waiting much later than previous generations to marry and have a family if at all. We are all aware of the negative side of social media and how it can impact a multitude of areas in our daily lives. Social media can affect mental health, identity and so in turn, our relationships. With the impact of social media and social media addiction apparent, this study deems to determine if these impacts have had a negative impression on the millennial male’s ability to build and sustain romantic relationships.

The data derived from the literature and interviews revealed, although the millennial male is feeling the negative impact of social media in areas such as mental health, identity, hyperreality and social comparison, they also expressed their longing for long term monogamous relationships and a family. They also acknowledged the positive side to social media when it comes to dating including the use of dating apps. The data reveals that although they are aware and have been affected by the negative side of social media, they still value romantic relationships and a nuclear family. They value trust, loyalty, and personality over the superficial image portrayed on social media. The data suggests that there may be an alternative issue that has caused the shift in marriage and birth rates in the millennial generation. The data from this research highlights the impact of social media on this generation. Further education to youth around the effects of social media will be imperative to decreasing the effects on everyday life.

Item Type:	Thesis (Masters)
Subjects:	Z Bibliography. Library Science. Information Resources > ZA Information resources > ZA4150 Computer Network Resources > The Internet > World Wide Web > Websites > Online social networks T Technology > TK Electrical engineering. Electronics. Nuclear engineering > Telecommunications > The Internet > World Wide Web > Websites > Online social networks H Social Sciences > HQ The family. Marriage. Woman > Relationships
Divisions:	School of Business > Master of Science in Marketing
Depositing User:	Clara Chan
Date Deposited:	17 Feb 2022 15:42
Last Modified:	17 Feb 2022 15:42
URI:	https://norma.ncirl.ie/id/eprint/5457

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