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An exploratory study of millennials’ perception of corporate social responsibility in the banking sector of Ireland

Orr, Mary (2020) An exploratory study of millennials’ perception of corporate social responsibility in the banking sector of Ireland. Masters thesis, Dublin, National College of Ireland.

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The research looks at corporate social responsibility as a concept and discusses the three main current concepts; Porter and Kramer’s Creating Shared Value approach; John Elkington’s triple bottom line approach; and the Europeans Commission’s definition that includes ethical human rights and consumer concerns into their long term strategy.

On reviewing the key corporate social responsibilities in the banking sector, these responsibilities were compared and contrasted with the identified corporate social responsibility concepts to establish gaps within the bank’s implementation.

Since the study is exploratory, a mono qualitative method was implemented, since quantitative would not be suitable since the emphasis is subjective, the research instrument is semi-structured interview, were a non-probability sample of six millennials were identified. The researcher used a thematic framework as a form of analysis and five themes and sub themes were identified. Data saturation was achieved, were common perceptions evolved with not much divergence, one overarching finding was the faith this millennial sample had in the financial regulator to implement the correct policies regarding economic responsibility and governance responsibility. Another common finding was that none of the participants felt the banking sector was ingrained in their local community and unanimously believed that they should be.

Key Words: Corporate Social Responsibility, Irish Banking Sector, millennials, thematic framework, local community.

Item Type: Thesis (Masters)
Subjects: H Social Sciences > HG Finance > Banking
H Social Sciences > HF Commerce > Business Ethics
H Social Sciences > HD Industries. Land use. Labor > Large Industry. Corporations. > Corporate Governance
Divisions: School of Business > Master of Business Administration
Depositing User: Dan English
Date Deposited: 17 Feb 2021 19:51
Last Modified: 17 Feb 2021 19:51

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