A perspective on the female entrepreneurial market in Ireland: The qualitative case study about how women have remained in the Irish formal market during the first political statement on entrepreneurship in Ireland

Esteves Myra de Moraes, Mariana (2020) A perspective on the female entrepreneurial market in Ireland: The qualitative case study about how women have remained in the Irish formal market during the first political statement on entrepreneurship in Ireland. Masters thesis, Dublin, National College of Ireland.

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Abstract

Purpose: Explore female entrepreneurship in Ireland since the implementation of the Irish National Political Declaration (2015) to understand how women have remained as entrepreneurs in the formal entrepreneurial market. As Brush, de Bruin, and Welter (2009) define the 5Ms structure (market, money, management, maternity and meso / environment), female entrepreneurship needs to be supported by specific strategies that provide favorable conditions for women to undertake business.

Design/Methodology/Approach: Qualitative research and case of study, through in-depth interviews with 10 women entrepreneurs in Ireland and official documents about female entrepreneurship indicators.

Findings: The female profile of Irish entrepreneurship is by opportunity, where most entrepreneurial women are not included in government actions during the first statement on entepreneurship. Female entrepreneurs have used personal resources in their businesses and tend not to invest in expansion, even when they see potential, due to lack of guidance, understanding governmental programs could have provided better trajectories to them. These women prioritize their professional careers through entrepreneurship, rather than maternity and in general they understand the need of financial stability to have a child and time to dedicate to the family. This study shows that female entrepreneurs in the Irish market have more or less found the balance to conduct their businesses successfully and to remain active entrepreneurs.

Originality/Value: Female Entrepreneurship has been implemented as a global employability strategy, conditioning women to socio-cultural factors to undertake business. Professional and family life factors that are incorporated into institutional theory in Ireland, where the entrepreneurial market is under the first Irish National Policy Statement on Entrepreneurship, as a good governance strategy.

Keywords: Female, Entrepreneurship, Ireland, Entrepreneurial

Item Type:	Thesis (Masters)
Subjects:	H Social Sciences > HD Industries. Land use. Labor > Issues of Labour and Work > Employment Rights H Social Sciences > HB Economic Theory > Entrepreneurship
Divisions:	School of Business > Master of Science in Entrepreneurship
Depositing User:	Dan English
Date Deposited:	16 Feb 2021 12:39
Last Modified:	16 Feb 2021 12:39
URI:	https://norma.ncirl.ie/id/eprint/4779

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