Business Models for On-line Social Networks: Challenges and Opportunities

Rana, Omer F. and Caton, Simon (2010) Business Models for On-line Social Networks: Challenges and Opportunities. International Journal of Virtual Communities and Social Networking (IJVCSN), 2 (3). ISSN 1942-9029

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Abstract

With the increasingly ubiquitous nature of social networks and Cloud computing, users are starting to explore new ways to interact with and exploit these developing paradigms. Social networks reflect real world relationships that allow users to share information and form connections, essentially creating dynamic virtual communities. By leveraging the pre-established trust formed through friend relationships within a social network “Social Clouds” can be realized, which enable friends to share resources within the context of a social network. The creation of Social Clouds gives rise to new business models through collaboration within social networks. In this paper, the authors describe such business models and discuss their impact.

Item Type:	Article
Subjects:	T Technology > T Technology (General) > Information Technology > Cloud computing Z Bibliography. Library Science. Information Resources > ZA Information resources > ZA4150 Computer Network Resources > The Internet > World Wide Web > Websites > Online social networks T Technology > TK Electrical engineering. Electronics. Nuclear engineering > Telecommunications > The Internet > World Wide Web > Websites > Online social networks
Divisions:	School of Computing > Staff Research and Publications
Depositing User:	Caoimhe Ní Mhaicín
Date Deposited:	28 Apr 2016 09:08
Last Modified:	28 Apr 2016 09:08
URI:	https://norma.ncirl.ie/id/eprint/2168

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