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Managing diversity: Study of Staff Awareness of Cultural Workforce Diversity within an Organisation; a Case Study

Ryan, Conor (2015) Managing diversity: Study of Staff Awareness of Cultural Workforce Diversity within an Organisation; a Case Study. Masters thesis, Dublin, National College of Ireland.

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The purpose of this research study was to explore the benefits and limitations that cultural workforce diversity poses to organisations and employees; what are the perceptions of employees towards workforce diversity; are the findings of the research into employee perceptions of workforce diversity consistent with those of previous studies?

Increasing migration in recent times has brought about a demographics change in Ireland. According to (Foot and Hook, 1999), diversity is about ‘obtaining innovative ideas by promoting the involvement of employees from a wide variety of backgrounds, working in teams.’ (Cox and Blake, 1991) acknowledge that a firm that manages cultural diversity efficiently and effectively can create a competitive advantage. On the contrary, if workforce diversity initiatives are poorly managed, they can add less value than if they had not been implemented. In order to effectively manage diversity, it is necessary for managers to be aware of the perceptions of their employees towards workforce diversity and whether differences exist between different employee groups.

This research was based on a case study of a financial services organisation operating in Ireland. A quantitative methodology approach was implemented to conduct this study’s primary research. The Workforce Diversity Questionnaire II developed by (Larkey, 1996) was utilized as the study’s data collection instrument. The questionnaire assesses employee’s levels of cultural diversity awareness. Statistical analysis was carried out on the data collected from the Workforce Diversity Questionnaire II to produce research findings.

The findings of this study indicate that no workforce diversity awareness difference exists between Irish (majority) and non-Irish employees (minority). The results also stated that a workforce diversity awareness difference exists between gender groups.

Item Type: Thesis (Masters)
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management > Human Resource Management > Diversity
Divisions: School of Business > Master of Science in Management
Depositing User: Caoimhe Ní Mhaicín
Date Deposited: 10 Oct 2015 13:09
Last Modified: 10 Oct 2015 13:10

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