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Impact of Private Label Brands on Skin care products in the millennials buying behaviour in Ireland- A study of Primark

Gaur, Deevanshi (2021) Impact of Private Label Brands on Skin care products in the millennials buying behaviour in Ireland- A study of Primark. Masters thesis, Dublin, National College of Ireland.

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Abstract

Private labels have attracted attention mostly because they increase a retailer purchasing power, but rather because they damage the balance among retailers and suppliers by one of export markets to one of competitors. Antitrust regulations have been placed on legal leading experts to find out how to stop these activities. High operating expenses, rising market costs, and rising inventory risk may pose a significant threat to marketing strategy. In this research report, the customer retention of Millennials to the Primark product will be demonstrated. As a result, this study will have a two-fold effect: first, it will aid in identifying the actual impact of Brands and their role in shaping millennials purchase behavior. The massive growth and development of branded products (Private Label Brands) in many markets and international markets has dramatically altered the industry's financial theory, leading to a new brand landscape pattern. The study discusses the Private Label Brands influence, which is focused on Irish skin care labels. With the aid of various themes, that critical review focused on the results of past researchers is illustrated inside this research study. This study will aid the research community in gaining a fast understanding of Irish skincare products labels and their distinguishing features.

Item Type: Thesis (Masters)
Subjects: H Social Sciences > HF Commerce > Marketing > Branding
H Social Sciences > HF Commerce > Marketing > Consumer Behaviour
D History General and Old World > DA Great Britain > Ireland
Divisions: School of Business > Master of Science in Marketing
Depositing User: Clara Chan
Date Deposited: 16 Feb 2022 15:47
Last Modified: 16 Feb 2022 15:47
URI: http://norma.ncirl.ie/id/eprint/5453

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