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A Qualitative Investigation into the Implications on Human Resource Management Retention Strategies as Generation Z Enter the Workplace

Collins, Orla (2020) A Qualitative Investigation into the Implications on Human Resource Management Retention Strategies as Generation Z Enter the Workplace. Masters thesis, Dublin, National College of Ireland.

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Abstract

The aim of this research was to investigate suitable Generation Z retention strategies and initiatives for Company A. Generation Z are approximately twenty-four years old and are beginning to hold entry level positions in organisations. Due to their relatively new entry to the workforce limited studies have been completed with regards to gaining an in-depth understanding on how this generation will impact organisational retention strategies and initiatives.
A single descriptive case study was used for this study with research conducted through qualitative methods. Data were collected using seven semi-structured interviews with employees of Company A. Interview participants were born in 1995 or 1996. These have been identified as the Generation Z cohort in the organisation. The researcher posed questions which were flexible and openended with the aim of gaining a comprehensive insight into Generation Z and their attitudes, expectations, beliefs and opinions on the workplace with the aim of Company A adapting and implementing HRM retention initiatives.
Interview data were analysed through the use of thematic analysis which permits new and existing themes to surface from the qualitative data. Analysis identified a number of key themes such as the importance of goal setting among this generation, high intrinsic motivation, desire to travel and the paramountcy of managerial support in the workplace. Themes were expressed and analysed with reference to the primary and secondary data gathered as part of this research study.
The researcher provided recommendations for Company A on altering and/or implementing retention initiatives for Generation Z. It is anticipated that the evidence accumulated will help guide and shape HRM techniques and strategies used by Company A when working with Generation Z presently and in the future. By understanding Generation Z further, new retention initiatives can be designed and implemented to help reduce this generation’s turnover rate. This study is limited by the use of a single case study and sample size. However, this research study supplies the foundation for further research into Generation Z and their impact on HRM retention initiatives.

Item Type: Thesis (Masters)
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management > Human Resource Management > Employee Retention
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management > Human Resource Management
Divisions: School of Business > Master of Arts in Human Resource Management
Depositing User: Dan English
Date Deposited: 01 Feb 2021 11:59
Last Modified: 01 Feb 2021 11:59
URI: http://norma.ncirl.ie/id/eprint/4587

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