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Redmond, Kate (2019) An Investigation into the Relationship between Social Media and Alcohol Consumption. Undergraduate thesis, Dublin, National College of Ireland.
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Abstract
Objective: According to the social learning theory social media has the potential to influence one’s behavior. The main objective of the current study was to address the gap in literature and investigate to determine if a relationship exists between social media using the SNAIS and alcohol consumption using the AUDIT-C.
Sample: A convenience sample of 82 young adults participated in the current study.
Results: Young adults who spent more time on social media indulged in higher levels of alcohol. Significant gender differences for social media usage were found where females reported higher levels of social media usage in contrast to males. College students were also found to use social media when compared with non-college goers. However, there was no significant difference found regarding alcohol consumption between college students and non-college goers.
Conclusion: The results established a significant relationship exists between social media usage and alcohol consumption. Further research is required to confirm this relationship.
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