Items where Division is "Master of Science in Marketing" and Year is 2020

Bedi, Anushka (2020) Instagram and its influence on impulse purchases amongst the youth of Mumbai, India. Masters thesis, Dublin, National College of Ireland.

Carroll, Emma (2020) What role does Instagram have on the purchase intention of luxury fashion in the Irish context? Masters thesis, Dublin, National College of Ireland.

Dillon, Cheryll (2020) An Investigation into Smart Marketing Tactics and the use of Sponsorship by the Gambling Industry to Determine the effect it has on Young Irish Males Motivation to Gamble and the Emotional Attachment it Withholds. Masters thesis, Dublin, National College of Ireland.

Karia, Himani Rajesh (2020) What factors influence impulsive buying in contemporary world of millennials? Can marketers target men and women seperately, based on gender differences? Masters thesis, Dublin, National College of Ireland.

Khan, Aman Ullah (2020) Green Packaging Factors That Affect Millennials Brand Preference towards Fruit Juice in the Indian Market. Masters thesis, Dublin, National College of Ireland.

Lau, Maggie (2020) An Investigation into Whether Social Comparison on Social Networking Sites Influences Self-Esteem Differently in Gender. Masters thesis, Dublin, National College of Ireland.

McGarry, Aidan (2020) An Exploration of whether Munster Rugby Supporters are a representation of a Brand Community. Masters thesis, Dublin, National College of Ireland.

McSweeney, Stephen (2020) An Investigation into the use of Digital Marketing and Social Media platforms by Independent Musicians in Ireland. Masters thesis, Dublin, National College of Ireland.

Mesquita Carvalho de Sá, Mariana (2020) The acculturation effects on immigrants’ engagement with a brand: An exploratory study of cultural transition, associated with geographic location change, and its influences on consumer purchase decision towards a branded alcoholic drink. Masters thesis, Dublin, National College of Ireland.

Norton, Ross (2020) Dark tourism- Exploring the experiences of tourists in disaster zones. Masters thesis, Dublin, National College of Ireland.

O'Keeffe, Ian (2020) Investigating the relationship between freemium mobile dating applications and consumer self esteem. Masters thesis, Dublin, National College of Ireland.

Okhiria, Abraham (2020) The role of strategic marketing in successful event management. Masters thesis, Dublin, National College of Ireland.

Olomo, Adebola (2020) Beyond Blue Oceans – Discovering Strategies For Sustaining Market Dominance In Digital Finance: Banks and FinTech. Masters thesis, Dublin, National College of Ireland.

Ozer, Selin (2020) The impact of Eco-labels on Driving Consumer Behaviour in the Food Industry. A Study of Millennial Consumers in Ireland. Masters thesis, Dublin, National College of Ireland.

Rennicks, Darren (2020) An exploration of how sensory shopping evenings influence shopping behaviour in parents of children with ASD. Masters thesis, Dublin, National College of Ireland.

Rodriguez Montelongo, Adriana (2020) An investigation of how inclusive campaigns influence LGBTQI + consumer behaviour. Determine the factors why marketers do not engage with Queer consumers. Masters thesis, Dublin, National College of Ireland.

Sachdeva, Chaitanya (2020) Creative strategies of advertising to break the barrier of advertisement avoidance on Youtube. Masters thesis, Dublin, National College of Ireland.

Samdani, Tanveer (2020) Impact of Tesco's Private Label brands on buying behaviour of Millennials in terms of brand preference in Irish market. Masters thesis, Dublin, National College of Ireland.

Silva, Sarah Duarte (2020) How the transmedia narrative approach influences individuals in brand loyalty. An exploratory analysis of the impact the relationship between media producers, consumer, and brand in multi-platforms experience. Masters thesis, Dublin, National College of Ireland.

Sterling-Byrne, Tara (2020) An exploration of how advertising fashion retail products (both offline & online) can affect self-esteem and body confidence in women who have experienced breast cancer. Masters thesis, Dublin, National College of Ireland.

de Andrade Rodrigues, Daniela Cristina (2020) The role of national identity in the consumer's buying process of national designers - a case study in the Irish fashion industry. Masters thesis, Dublin, National College of Ireland.