Items where Division is "Master of Science in Marketing" and Year is 2019

A

Alves da Silva Lima, Simone (2019) The Little Male Secret: Analysis about the male self-concept related to the consumption of beauty products. Masters thesis, Dublin, National College of Ireland.

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Bhaludra, Naina Himavarsha (2019) Protein Bars and Packaging: A Sequential Explanatory Research to investigate the impact of packaging on consumer perceptions and intention to purchase in Ireland. Masters thesis, Dublin, National College of Ireland.

Boye Hansen, Mette (2019) Exploratory study of the use of rebranding concepts and theories to rejuvenate Dublin Docklands. Masters thesis, Dublin, National College of Ireland.

Brennan, Emma (2019) Understanding the Older Irish Consumer: An exploration of self-perceived age and the advertising perceptions of the older Irish consumer. Masters thesis, Dublin, National College of Ireland.

D

dos Santos Rocha, Claudio (2019) The impact of Instagram advertising in the development of brand attitudes amongst millennials coffee consumers in Ireland. Masters thesis, Dublin, National College of Ireland.

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Gorby, Paula (2019) An exploratory study of how older Irish women engage with anti-ageing beauty advertising and the meaning they attribute to their beauty work. Masters thesis, Dublin, National College of Ireland.

K

Kalu, Felicia (2019) The Impact Of Social Media Influencer Marketing On Purchase Intention From An Irish Male Millennial’s Perception: A Case Study Of Irish Fashion Industry. Masters thesis, Dublin, National College of Ireland.

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Maher, Kathleen (2019) An Investigation into Irish Luxury Travel Consumers and the Drivers that motivate them to invest in Luxury Travel Experiences. Masters thesis, Dublin, National College of Ireland.

McDonnell, Ronan (2019) An Exploration of the Political Brand Image of Fine Gael from the Perspective of Irish Voters Through the Use of Qualitative Projective Techniques. Masters thesis, Dublin, National College of Ireland.

McKeon, Ciaran (2019) An exploratory study into purchase behaviours towards fresh fruit and vegetables of Irish consumers with specific focus on the environmental impact of their packaging. Masters thesis, Dublin, National College of Ireland.

Murphy, James (2019) An Exploration of the Impact of Religious Affiliation on an Irish Consumer When Considering an Online Purchase. Masters thesis, Dublin, National College of Ireland.

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Prabha, Nikhil (2019) How online reviews influence tourism destination choice: An analysis of the Irish market. Masters thesis, Dublin, National College of Ireland.

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Sathi, Amann (2019) Customer attitude towards customization of high involvement goods online of Hyundai motors in India. Masters thesis, Dublin, National College of Ireland.

Schaeffer, Lynn Mascha (2019) Consumer Perceived Socially Mediated Authenticity of Human Brands. Masters thesis, Dublin, National College of Ireland.

Soler, Camila Franco (2019) Femvertising and postfeminism: An investigation of postfeminist female consumers’ engagement with femvertising-led campaigns. Masters thesis, Dublin, National College of Ireland.

V

Voltolini, Eduardo Cesar (2019) People trust in people: How Instagram has changed the way in which women from the Millennial generation in Ireland are influenced by beauty brands for purchasing decision. Masters thesis, Dublin, National College of Ireland.