Items where Division is "Master of Science in Marketing" and Year is 2017

Chheda, Paras Nitin (2017) A study on the resistive behavior of consumers towards electronic cigarette in India. Masters thesis, Dublin, National College of Ireland.

Cronin, Colm (2017) An exploration of the mediating factors between consumers ethical consumption attitudes and actual ethical purchase behaviours in the Irish consumption context. Masters thesis, Dublin, National College of Ireland.

De Castro, Marisabel (2017) An Investigation of the Factors Driving Users to Engage with the Social Networking Site Facebook. Masters thesis, Dublin, National College of Ireland.

Duff, Karl (2017) An investigation into how the Primark brand use social media to influence the buying behaviour of Irish female customers. Masters thesis, Dublin, National College of Ireland.

Dwyer, Stephen (2017) An examination of the role of sports sponsorship, and its impact on consumer behaviour and buyer consumption levels in Ireland. Masters thesis, Dublin, National College of Ireland.

Fearnon, Mollie Louise (2017) An Exploratory Study of the Motivations, Attitudes and Behaviours of Bloggers participating in sponsored brand collaborations. Masters thesis, Dublin, National College of Ireland.

Gordon, Jennifer (2017) In Ireland, do Bloggers influence Consumer Behaviour from a Millennial perspective. Masters thesis, Dublin, National College of Ireland.

Jain, Akshay (2017) To study the comparative analyses of the online portals vs the traditional channels which influence the purchase decision of a buyer in the fenestration industry. Masters thesis, Dublin, National College of Ireland.

Lavelle, Rebekah (2017) What is the relevance of electronic word of mouth (eWOM) in the travel industry and its effect on consumer behaviour when reading online hotel guest reviews? Masters thesis, Dublin, National College of Ireland.

Lima de Carvalho, Isis (2017) Virtual sales floor: Consumer’s perception towards microcelebrities sponsored content. Masters thesis, Dublin, National College of Ireland.

Millar, Caroline (2017) Can strategic market segmentation, with a focus on higher yielding segments, alleviate the issue of bedroom undersupply & high occupancy? - A case study on 4 star hotels in Dublin, Ireland. Masters thesis, Dublin, National College of Ireland.

Murdoch, Liam (2017) Exploring the relationship between brands and Social media influencers from an Irish perspective. Masters thesis, Dublin, National College of Ireland.

O'Reilly, Jessica (2017) An examination of how millennials in Ireland respond to emotionally charged music in television advertising. Masters thesis, Dublin, National College of Ireland.

Scarff, Lara-Jane (2017) Developing Strategies for Customer Retention. A Case Study on an Irish Car Dealership. Masters thesis, Dublin, National College of Ireland.

Sheridan, John (2017) An exploration into the potential impact in adopting a personalisation strategy and how it could affect the customer’s experience on a company’s own website. Masters thesis, Dublin, National College of Ireland.

Siddique, Uzayr Hassan (2017) A Quantitative study on “Examining Consumer Decision Making when selecting E-Commerce Platforms Versus Traditional Brick-Mortar Stores”. Masters thesis, Dublin, National College of Ireland.

Snopek, Klaudia (2017) The use of sexual appeal in fashion advertising: An examination how it influence men versus women. Masters thesis, Dublin, National College of Ireland.

Toth, Martin (2017) Exploratory study of salient attributes of servicescapes in the context of Irish branded motor dealerships. Masters thesis, Dublin, National College of Ireland.