Items where Division is "Master of Science in Marketing" and Year is 2016

Thesis

Buffini, Maeve (2016) An Investigation of how Students and Recent Graduates use Digital Marketing Tools throughout their Search for Employment. Masters thesis, Dublin, National College of Ireland.

Dempsey, Eimear (2016) Betting on Guerrilla Marketing: An Investigation of the Impact of Outdoor Guerrilla Advertising by Paddy Power on the Brand Engagement of Irish Male Millennials. Masters thesis, Dublin, National College of Ireland.

Johnson, Sarah (2016) An Investigation into the use of gender stereotypes by marketers in advertising to examine its effects on brand equity and consumer purchasing behaviour. Masters thesis, Dublin, National College of Ireland.

Kluczewska, Daria (2016) An investigation into effectiveness of multi-screen advertising campaigns: An exploratory examination of Irish market in 2012-2016. Masters thesis, Dublin, National College of Ireland.

Moroney, Cathal (2016) What role does the staying power of customer delight have on customer loyalty rates, within high involvement purchases? Masters thesis, Dublin, National College of Ireland.

O'Connor, Fiona (2016) 'Millenials & Youtube': An investigation into the influence of user-generated video content on the consumer decision making process. Masters thesis, Dublin, National College of Ireland.