Items where Division is "Master of Science in Marketing" and Year is 2015

Thesis

Behan, Emma (2015) Negative Reflections – How Social Media Affects Body Image Satisfaction in Irish Females. Masters thesis, Dublin, National College of Ireland.

Bolger, Laura (2015) An investigation into the role of self-expression on the paradoxical resurgence of vinyl in a digital paradigm: A study across different age groups in Ireland. Masters thesis, Dublin, National College of Ireland.

Foran, Darragh (2015) Alcohol sponsorship in sport: An investigation into the effect alcohol sponsorship has on young Irish adults. Masters thesis, Dublin, National College of Ireland.

Gianvechio, Daniela (2015) Banking on the Bank! An Investigation into Consumer Perception of online banking service quality. Masters thesis, Dublin, National College of Ireland.

Hanratty, Jack (2015) Gambling in Ireland: An investigation into the behaviour and attitudes of 18-25-year-old males in the Dublin area. Masters thesis, Dublin, National College of Ireland.

Hansen, Mette (2015) The effect of UNICEF’s brand ambassadors on awareness, attitudes and donation intentions towards UNICEF as a brand among Generation Y. Masters thesis, Dublin, National College of Ireland.

O'Reilly, Tom (2015) The effect of Green Marketing on Consumer and Corporate Behaviour. Masters thesis, Dublin, National College of Ireland.

Patnaik, Sushant Baliwada (2015) A comparative analysis of sales effects of TV ads & Social Media marketing - for Fast Food chains in the greater Dublin area. Masters thesis, Dublin, National College of Ireland.