Items where Division is "Master of Science in Marketing" and Year is 2014

B

Bourke, John (2014) The marketing response of independent retail pharmacy in Ireland in 2014: a case study. Masters thesis, Dublin, National College of Ireland.

Buckley, Tara (2014) An exploratory study into the motivations behind the consumption habits of brides in Ireland in the lead up to their wedding day. Masters thesis, Dublin, National College of Ireland.

Byrne, Rachel (2014) To examine the relationships that Irish Millennial consumers have with luxury brands and whether social media creates a greater emotional connection and influences purchase decisions. Masters thesis, Dublin, National College of Ireland.

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Forde, Kieran (2014) An investigation into key influences on soft drinks consumption across different age groups in relation to the Irish soft drinks market. Masters thesis, Dublin, National College of Ireland.

G

Gahan, Irene (2014) The Digital Tribal Communities of Irish Teenage Males and their impact on Brand Consumption. Masters thesis, Dublin, National College of Ireland.

K

Keogh, Colin (2014) An Investigation into the Long Term Impact of Sales Promotions on a High Fashion Retailer’s Brand Equity. An exploratory examination of Tommy Hilfiger sales promotional strategy in Ireland. Masters thesis, Dublin, National College of Ireland.

M

McMahon, Conor (2014) Internal Communication: Does It Help To Create Employee Engagement And Trust In A Single Irish Retail Company? Masters thesis, Dublin, National College of Ireland.