Items where Author is "McNamara, Peter"

Gross, Nicole, McNamara, Peter, Ryazanova, Olga and Connolly, Niall (2016) Integrative or Autonomous? Mental Models and Experimentation-Driven Business Model Innovation. Academy of Management Proceedings, 2016 (1). p. 15886. ISSN 2151-6561

Gross, Nicole, Ryazanova, Olga, Connolly, Niall and McNamara, Peter (2016) Why can I not scale? – How cognitive frames influence/impair business model innovation. In: R&D Management Conference. RADMA, Cambridge, United Kingdom.

Gross, Nicole, Connolly, Niall and McNamara, Peter (2016) Scaling Up a Small Technology Firm: Business Model Innovation at HaylioMed. [Teaching Resource]

Gross, Nicole, Connolly, Niall and McNamara, Peter (2015) Connected Health Technology: Private Pharmacies Competing Innovatively in Ireland. [Teaching Resource]

Connolly, Niall, Gross, Nicole and McNamara, Peter (2015) Tracing The Business Model: A Bibliometric Study On Intellectual Roots. Academy of Management Proceedings, 2015 (1). p. 13390. ISSN 2151-6561

Gross, Nicole, Connolly, Niall and McNamara, Peter (2015) Business models in action: constructing a dynamic framework to navigate the business model innovating process (Conference Poster). In: 31st EGOS Colloquium. EGOS, Athens, Greece.

Quinlan, M., Geiger, Susi, McNamara, Peter, Connolly, Niall, Gross, Nicole and Heffernan, E. (2014) Unlocking the Potential Market for Connected Health - Results from a Mixed Methods Study (Conference Poster). In: Interdisciplinary Summer School (ISS) Social Sciences meet Health Care. InnoTech4Health, Dresden, Germany.

Beere, Rosalind, McNamara, Peter and O'Gorman, C (2010) Abrakebabra : two cases. In: Basic Strategy in Context: European text and cases. Wiley-Blackwell, pp. 12-16. ISBN 9781405161084

Beere, Rosalind and McNamara, Peter (2005) Abrakebabra. In: Irish cases in entrepreneurship. Blackhall Publishing, Blackrock, pp. 87-100. ISBN 1842180878

Beere, Rosalind and McNamara, Peter (2005) Abrakebabra : Surviving the Franchisee Revolt. In: Strategy : analysis and practice : text and cases. McGraw Hill, London, C407-C417. ISBN 0077107063