Items where Author is "Gilmore, Audrey"

Article

Gamble, Jordan, Gilmore, Audrey, McCartan-Quinn, Danielle and Durkan, Paula (2011) The Marketing concept in the 21st century: A review of how Marketing has been defined since the 1960s. The Marketing Review, 11 (3). pp. 227-248. ISSN 1469-347X

Book Section

McCamley, Claire, Gilmore, Audrey and McCartan-Quinn, Danielle (2012) The Role of Destination Marketing Organisation in Strategic Marketing Management for Tourism. In: Proceedings of the Academy of Marketing Conference 2012: Marketing: Catching the technology wave. Academy of Marketing. ISBN 9780854329472

McCamley, Claire, Gilmore, Audrey and McCartan-Quinn, Danielle (2011) An investigation of Stakeholder Relationships in the Marketing of Tourism within Northern Ireland. In: Proceedings of the Academy of Marketing Conference 2011: Marketing Fields Forever. Academy of Marketing. ISBN 9780956112234

Conference or Workshop Item

McCamley, Claire, Gilmore, Audrey and McCartan-Quinn, Danielle (2013) Developing the Heritage Destination: An investigation of the implementation of strategic plans. In: Academy of Marketing Conference 2013, 8th-11th July 2013, University of South Wales, Cardiff. (Submitted)

McCamley, Claire, Gilmore, Audrey and McCartan-Quinn, Danielle (2011) Stakeholder identification and management of tourism marketing at Heritage Sites. In: Tourism and Hospitality Research in Ireland Conference, June 2011, Athlone, Co. Westmeath. (Submitted)