Items where Author is "Fox, Gavin"

Article

Fox, Gavin and Longart, Pedro (2016) Electronic word-of-mouth: Successful communication strategies for restaurants. Tourism and Hospitality Management, 22 (2). pp. 211-223. ISSN 1330-7533

Thesis

Fox, Gavin (2013) Can restaurant marketers create positive electronic word-of-mouth through the use of social media? : An explorative study investigating the influence of consumer communications via social media. Masters thesis, Dublin, National College of Ireland.