Items where Author is "Estevam Dorneles, Paola"

Thesis

Estevam Dorneles, Paola (2025) Blending Tradition with Experience: The Impact of Hybrid Marketing on Consumer Perceptions in the Caffeinated Beverage Sector: A Generational Study of Emotional Engagement, Authenticity, and Brand Loyalty Among Millennials and Generation Z in Europe. Masters thesis, Dublin, National College of Ireland.