NORMA eResearch @NCI Library

Items where Author is "Durkan, Paula"

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Gamble, Jordan, Gilmore, Audrey, McCartan-Quinn, Danielle and Durkan, Paula (2011) The Marketing concept in the 21st century: A review of how Marketing has been defined since the 1960s. The Marketing Review, 11 (3). pp. 227-248. ISSN 1469-347X

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