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Szcześniak, Weronika (2025) Barriers to Intercultural Communication within International Business - Tesco. Masters thesis, Dublin, National College of Ireland.
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Abstract
Background: In the post-globalisation period, most small and big businesses have begun to expand internationally to increase profits. Globalisation has enabled corporations to acquire their desired raw materials from countries where such commodities are less expensive, which has improved worldwide marketing. This has further caused recruitment of employees from different cultures increasing cultural diversity within the companies.
Aim: The main aim of this research is to identify the communication barriers faced by Tesco due to cultural differences among the employees.
Method: The study has adopted a primary quantitative research method, with data collected through surveying 50 Tesco employees and the data has been analysed using graphical analytic techniques.
Findings: The findings reveal that the main barriers faced by Tesco in managing cross-cultural communication are a lack of familiarity with local cultures and customs, different communication styles, misinterpretation of gestures, language differences and cultural differences respectively. Aside from that, additional research indicates that the primary causes of hurdles in cross-cultural communication include power disparities, divergent cultural values, linguistic variations, and distinct non-verbal signals.
Conclusion: This study concludes that companies have seen a stunning tapestry of varied cultures, distinct beliefs, and viewpoints in their workforce, which has been brought about by the fast development of market operations. As a result, when workers from various cultural backgrounds are engaged, intercultural communication becomes increasingly important in promoting inclusion within the workplace.
| Item Type: | Thesis (Masters) |
|---|---|
| Supervisors: | Name Email -, - UNSPECIFIED |
| Subjects: | H Social Sciences > Economics > Business H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management > Business Communication H Social Sciences > HC Economic History and Conditions > Globalisation H Social Sciences > HD Industries. Land use. Labor > Specific Industries > Retail Industry |
| Divisions: | School of Business (- 2025) > Master of Science in International Business |
| Depositing User: | Ciara O'Brien |
| Date Deposited: | 16 Dec 2025 18:12 |
| Last Modified: | 16 Dec 2025 18:12 |
| URI: | https://norma.ncirl.ie/id/eprint/9054 |
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