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The Effect of Cashless Banking on the Customer

Matthews, Michael (2012) The Effect of Cashless Banking on the Customer. Masters thesis, Dublin, National College of Ireland.

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The purpose of this dissertation is to understand the effect cashless banking has on the customer. This research is a case study in National Irish Bank, using three of their Dublin branches and their customers. The data collected for this study was collected by conducting an interview with a staff member to ascertain the importance of qualifications with the introduction of cashless banking. The data was further added by distributing and collecting questionnaires from NIB customers. The majority of the customers targeted would not welcome cash services bank. This shows that the need for cash services is not as much needed now due to other means of payment. The dissertation covers other areas of interest such as customer loyalty. This dissertation concludes with recommendations on the introduction of cashless banking and how other financial institutions wishing to pursue a more tailored customer offering can learn from NIB.

Item Type: Thesis (Masters)
Subjects: H Social Sciences > HG Finance > Banking
H Social Sciences > HF Commerce > Customer Service
Divisions: School of Business > Master of Science in Management
Depositing User: Caoimhe Ni Mhaicin
Date Deposited: 18 May 2013 10:28
Last Modified: 18 May 2013 10:28

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