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Arslan, Gizem (2024) Investigating the Motivations and Determinants Leading Individuals to Choose Turkey for Aesthetic Procedures. Masters thesis, Dublin, National College of Ireland.
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Abstract
In this qualitative study, the main motivations and determinants underlying individuals' choice of Turkey as a medical tourism destination for aesthetic procedures were investigated.
In order to thoroughly examine the medical aesthetic tourism market in Turkey, semi-structured interviews were used in this study to gather data for the thematic analysis method. Interviews with medical tourists were selected from different geographies in order to identify socio-cultural differences and consumer behaviours in different geographies, and for this reason, interviews were also conducted with both local and international medical tourists.
These interviews with industry stakeholders have shown that, rather than relying just on one aspect to guide their destination selection, medical tourists make decisions based on the intricate interactions of several factors. Furthermore, this study has shown that medical tourists who choose Turkey for cosmetic surgery are usually happy with the outcome, recommend aesthetic surgery procedures to their closer circle, and may return to Turkey for procedures that may be continuity-oriented.
This study investigates in depth why medical tourists prefer Turkey as a medical tourism destination; it aims to contribute to the literature both within the theoretical framework and to present practical implications regarding the preservation and further increase of Turkey's popularity in the medical aesthetic tourism industry with the findings obtained.
| Item Type: | Thesis (Masters) |
|---|---|
| Supervisors: | Name Email -, - UNSPECIFIED |
| Subjects: | R Medicine > RD Surgery H Social Sciences > HC Economic History and Conditions > Globalisation R Medicine > Healthcare Industry H Social Sciences > HD Industries. Land use. Labor > Specific Industries > Tourism Industry |
| Divisions: | School of Business > Master of Science in Entrepreneurship |
| Depositing User: | Ciara O'Brien |
| Date Deposited: | 06 Jun 2025 09:07 |
| Last Modified: | 06 Jun 2025 09:07 |
| URI: | https://norma.ncirl.ie/id/eprint/7774 |
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