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Lawlor, Conor (2012) Golf Advisor - Location Aware Rating Engine for Golf Courses. Masters thesis, National College of Ireland.
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Abstract
In recent years there has been an explosion in the number of internet sites dedicated to the rating of products or services, with many of these sites becoming extremely influential in their field. Regardless of domain all sites of this nature face the same primary challenge, namely user contribution.
The primary motivation for this research is to determine if geo-location data can be used as a catalyst to contribution for community based rating sites. Although the rating of recreational activities poses no less of a challenge than any other domain, the fact that most activities are location based provides the opportunity to use this data to promote user participation. The thesis describes the requirements both functional and technical of a location aware rating system for recreational activities. The state of the art review describes the key attributes of rating sites, their influence in user’s decision making process, the importance of trust in such sites and the attributes required to establish this. Presented in this work is design and implementation of the Golf Advisor application, a location aware community based rating site for golf courses.
To evaluate and validate the research carried out, detailed analysis of the effectiveness of different elements of the application is presented. The analysis confidently demonstrates that user’s geo-location data can be leveraged to incentivize contribution to community based rating sites for recreational activities. This is the primary contribution to the State of the Art made by the dissertation. This approach to rating sites using fixed line internet connections has only been made possible since the advent of HTML 5, and it is this innovative approach that significantly differentiates the application from current offerings in the field.
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