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Srinivasa, Rishikesh (2022) Effectiveness of neuromarketing in food companies: hijacking brains. Masters thesis, Dublin, National College of Ireland.
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Abstract
This study looks at how food companies are using neuromarketing strategies to figure out what customers want. The first chapter gives an overview of the research topics by setting clear goals, objectives, and questions. Along with that, this chapter explains why research is done and how important it is to keeping research credible. The second chapter is about literature. Different authors talk about theories and ideas that are already out there, and each topic will end with an argument. In this part of the chapter, we'll talk about the different theories about neuromarketing. We will talk about the different theories about neuromarketing and how they relate to advertising. In the third chapter, "Research Methodology," the types of research approach, philosophy, design, strategy, and methods for gathering data are explained. Philosophy positivism will be used as a deductive research method for philosophy research. On the other hand, archival research and descriptive research designs would be used. Interviews would be used as the main way to gather information for this research. In the fourth chapter, "Findings and Analysis," the study's results and outcomes are talked about. In this chapter, researchers will talk about what they found, what they learned from the study, how neuromarketing affects food companies, and how using neuromarketing tools helps companies understand what consumers are thinking. In the fifth chapter, "Conclusions and Recommendations," researchers came to the conclusion that using neuromarketing strategies would help food companies get more customers and keep them more interested. Along with that, this chapter suggested some ways to keep up with all the challenges and make things better.
| Item Type: | Thesis (Masters) |
|---|---|
| Supervisors: | Name Email -, - UNSPECIFIED |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > Specific Industries > Food Industry H Social Sciences > HF Commerce > Marketing |
| Divisions: | School of Business > Master of Science in International Business |
| Depositing User: | Tamara Malone |
| Date Deposited: | 31 Mar 2023 15:24 |
| Last Modified: | 31 Mar 2023 15:24 |
| URI: | https://norma.ncirl.ie/id/eprint/6401 |
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