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Influence of multiple e commerce platforms on shopping experience, innovation, and economic growth of Ireland; A comparative study with Indian ecommerce sector

Sensharma, Rajit (2022) Influence of multiple e commerce platforms on shopping experience, innovation, and economic growth of Ireland; A comparative study with Indian ecommerce sector. Masters thesis, Dublin, National College of Ireland.

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The rampant growth of Information Technology and betterment of communication systems has brought with them the introduction of e-commerce platform as a boon. With its advantages and convenience, slowly and eventually, e-commerce has seeped into the daily lives of common people, resulting in amelioration of their lifestyle and a revolution in the retail business. Online shopping has soon become the part and parcel of common people, they now prefer to sit back home and shop online where they are spoilt with options for almost all categories of products including homeware items, electronic goods, cosmetic and beauty products, garments, groceries etc. This striking shift in the shopping platform has not only benefitted the buyers but has largely im-pacted the businesses of the sellers, they could acquire a large global customer base. Small family-owned local businesses now not only sell their products at every corner of the nation but can also get global customers. “Local becomes global” has become the tag line of the era, where global availability of local goods has helped in the preser-vation and spread of culture, history, and heritage world-wide. People have now be-come aware of various goods that are indigenous to a particular region and can enjoy their advantages from across the globe. However, a single online e-commerce platform struggles to satisfy the ever-increasing hunger of the buyers for more options at mini-mum price and sellers for a wider customer base. This project articulates the im-portance of having multiple e-commerce platforms in Ireland with regards to shop-pers’ experience, encouragement and growth of innovative business ideas and growth of country’s economy, which is currently having one significant e-commerce aggrega-tor only. This research presents the notion and implication of having multiple e-com-merce platforms on these above-mentioned aspects. The analysis of countries which are growing in terms of e-commerce has been done. The influencing factors for online shoppers in those countries and their implication of the sellers has been highlighted in form of literature review in this research. This qualitative research has considered the opinion of a focussed group in order in form of survey questionnaires and then analysed those data through tools like IBM SPSS and Microsoft Power BI only to have a denouement for discussing the research questions. Also, how multiple e-commerce aggregators are benefiting the sellers, buyers and is impacting the economy of a coun-try has been discussed with respect to Indian e-commerce market. Based on the theo-retical and the analytical insights, throughout this paper the author has tried to reach to an evident closure in terms of the research topic.

Item Type: Thesis (Masters)
Del Rosal, Victor
Uncontrolled Keywords: E-commerce; shoppers’ experience; country’s economic growth; innovation; multiple e-commerce aggregators; small family-owned local businesses
Subjects: H Social Sciences > HF Commerce > Electronic Commerce
H Social Sciences > HC Economic History and Conditions > Globalisation
H Social Sciences > HD Industries. Land use. Labor > Small Business Sector
Divisions: School of Business > Master of Science in International Business
Depositing User: Tamara Malone
Date Deposited: 31 Mar 2023 12:28
Last Modified: 31 Mar 2023 12:28

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