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Keating, Jennifer (2022) An analysis of the trade shocks of Brexit and COVID-19 on the Irish craft beer micro-breweries. Masters thesis, Dublin, National College of Ireland.
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Abstract
In 2018 Bord Bia reported that since the craft beer trend began in the late noughties, the growth output of Irish micro-breweries had slowed down. This paper will investigate whether the trade shocks of Brexit and COVID 19 further exasperated an industry that had already slowed down. The researcher will analyse responses from a select group of brewers who participated in in-depth interviews about their personal experiences of the last two years. Review the key business strategy changes to overcome the effects of Brexit and COVID-19.
Craft breweries maintained high staffing levels through the lockdown. They quickly changed their packaging from kegs to cans and their customer base from on-trade to off-trade. Their creativity and flexibility allowed them to alter their business to survive in the quickly changing environment. Some breweries capitalised on the trade shocks and increased their market share by utilising technology.
The study will the potential implications for further research in the craft beer industry and other SMEa are considered to shed additional light on the discussions throughout this paper.
| Item Type: | Thesis (Masters) |
|---|---|
| Supervisors: | Name Email Del Rosal, Victor UNSPECIFIED |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > Specific Industries > Food Industry > Beverage industry H Social Sciences > HB Economic Theory > Business Cycles. Economic Fluctuations H Social Sciences > HD Industries. Land use. Labor > Small Business Sector |
| Divisions: | School of Business > Master of Science in International Business |
| Depositing User: | Tamara Malone |
| Date Deposited: | 21 Mar 2023 17:35 |
| Last Modified: | 12 Apr 2023 15:10 |
| URI: | https://norma.ncirl.ie/id/eprint/6372 |
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