Beyond Marketing Rhetoric: A Participant Ethnography of Contemporary Marketing Practice in Ireland (Doctorate Colloquium Paper)

Gross, Nicole (2007) Beyond Marketing Rhetoric: A Participant Ethnography of Contemporary Marketing Practice in Ireland (Doctorate Colloquium Paper). In: 40th Academy of Marketing Conference. Academy of Marketing, London, United Kingdom.

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Item Type:	Book Section
Subjects:	G Geography. Anthropology. Recreation > GN Anthropology H Social Sciences > HF Commerce > Marketing
Divisions:	School of Business > Staff Research and Publications
Depositing User:	Tamara Malone
Date Deposited:	17 Feb 2023 10:52
Last Modified:	17 Feb 2023 11:33
URI:	https://norma.ncirl.ie/id/eprint/6193

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