The Assetization of Everyday Life: Your Passenger Seat, your Back Bedroom and your Dinner Table… and your Genome?

Gross, Nicole, Geiger, Susi and Quinlan, M. (2016) The Assetization of Everyday Life: Your Passenger Seat, your Back Bedroom and your Dinner Table… and your Genome? In: 41st Annual Macromarketing Conference. The Macromarketing Society, Inc., Dublin, Ireland.

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Item Type:	Book Section
Subjects:	T Technology > T Technology (General) > Information Technology H Social Sciences > HF Commerce > Marketing
Divisions:	School of Business > Staff Research and Publications
Depositing User:	Tamara Malone
Date Deposited:	16 Feb 2023 15:15
Last Modified:	16 Feb 2023 15:15
URI:	https://norma.ncirl.ie/id/eprint/6179

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