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Analysis of Customer Perception and Satisfaction on Choosing Cryptocurrency in India

Choubey, Yashvee (2022) Analysis of Customer Perception and Satisfaction on Choosing Cryptocurrency in India. Masters thesis, Dublin, National College of Ireland.

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In today’s time, technology have a huge impact on the life of humans. People are shifting from physical world to the virtual world. Most of the day-to-day activities have been shifted online which have increased the convenience level of people and saves a lot of time. In this digital era, the financial sector has evolved majorly as most of the transaction are shifted from physical cash to online payments. As the monetary system has evolved, people are moving from physical currency to digital currencies like cryptocurrencies. Cryptocurrencies are digital currencies of the 21st century that are intangible, have value, and are used virtually for payment purposes across different networks and geographical boundaries since intermediaries are not needed. In recent times, cryptocurrency is gaining popularity in India even with restriction on its use. The aim of this research is to identify the customer perception and the satisfaction related to cryptocurrency in India. There are many controversies related to the cryptocurrency in India like the safety issues, variation in the value, etc. The main consider cryptocurrency as a new investment tool or not. To reach the objective online survey for data gathering, random forest and decision tree machine learning algorithms are used as methodology. Results of both the machine learning algorithm based on their accuracy score are shown in this research paper.

Item Type: Thesis (Masters)
Subjects: D History General and Old World > DS Asia
H Social Sciences > HG Finance > Money > Currency
Divisions: School of Computing > Master of Science in FinTech
Depositing User: Clara Chan
Date Deposited: 04 Nov 2022 15:58
Last Modified: 04 Nov 2022 15:58

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