The Dual-Factor Model of Creativity and its Relationship with Conformity

O’Rourke, Jamie (2022) The Dual-Factor Model of Creativity and its Relationship with Conformity. Undergraduate thesis, Dublin, National College of Ireland.

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Abstract

Research that has investigated the relationship between creativity and conformity has provided mixed results. The present study aims to address discrepancy by conducting a more complex investigation of this relationship. Therefore, the current study examined the relationship between creative potential and conformity while also exploring the relationship between creative achievement and conformity. This study also aimed to examine whether creative potential and/or creative achievement predicts conformity. It was hypothesised, that creative potential and creative achievement would both have a significant association with conformity. Furthermore, it was hypothesised that both creative potential and creative achievement would predict conformity. Participants were recruited through social media using convenience sampling (N=73) and completed an online survey that involved a demographics section, the Conformity Scale, the Creative Personality Scale, and the Creative Achievement Questionnaire. Results showed that while creative potential has a small, negative association with conformity, creative achievement had no association with conformity. Furthermore, creative potential did predict conformity, but, creative achievement did not. This study indicates that the main factor of creativity that influences the relationship between creativity and conformity is creative potential. These findings suggest that future research should utilise the dual-factor model of creativity (creative potential and creative achievement) when investigating the relationship between conformity and creativity.

Item Type:	Thesis (Undergraduate)
Subjects:	B Philosophy. Psychology. Religion > Psychology
Divisions:	School of Business > BA (Honours) in Psychology
Depositing User:	Clara Chan
Date Deposited:	20 Jul 2022 09:32
Last Modified:	20 Jul 2022 09:32
URI:	https://norma.ncirl.ie/id/eprint/5673

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