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How Irish Coffee SMEs Survive and Grow in a Globalised World

Murray, Adam (2021) How Irish Coffee SMEs Survive and Grow in a Globalised World. Masters thesis, Dublin, National College of Ireland.

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Abstract

Globalisation has changed the way the world does business. It has brought many opportunities and threats to businesses in Ireland, especially small-medium enterprises. This paper focuses on the themes of globalisation, internationalisation, SMEs and the coffee industry. The specific topic of research is to examine how Irish Coffee SMEs are affected by globalisation. The main research question is ‘How Can Irish Coffee SMEs Survive and Grow in a Globalised World?’. Previous research has shown that globalisation brings threats to SMEs in less developed countries but in countries like Ireland, SMEs have better resources and can take full advantage of the opportunities that it brings. The main purpose of this paper is to bring more up to date research to the specific topic area and to aid Irish Coffee SMEs who are starting out to compete in such a competitive industry. The research questions are answered through qualitative data, specifically a one-on-one semi-structured interview with founder and CEO of Java Republic, David McKernan. The main findings showed that Irish Coffee SMEs should internationalise if they have the resources to take advantage of the opportunities that globalisation presents. The significance of this research is that it has updated the previous literature on the topic of globalisation, internationalisation and SMEs and has filled a gap in the literature by exploring the topic through the angle of the Coffee Industry and interviewing one of the main players.

Item Type: Thesis (Masters)
Subjects: H Social Sciences > HD Industries. Land use. Labor > Specific Industries > Food Industry
H Social Sciences > HC Economic History and Conditions > Globalisation
D History General and Old World > DA Great Britain > Ireland
H Social Sciences > HD Industries. Land use. Labor > Small Business Sector
Divisions: School of Business > Master of Science in International Business
Depositing User: Clara Chan
Date Deposited: 04 Mar 2022 14:17
Last Modified: 04 Mar 2022 14:17
URI: https://norma.ncirl.ie/id/eprint/5528

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