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Do stock market participant's background research to stock recommendations/tips given by their brokers - A study of top 5 nationalised bank scrips in the National Stock Exchange

Mirajkar, Shrinath (2021) Do stock market participant's background research to stock recommendations/tips given by their brokers - A study of top 5 nationalised bank scrips in the National Stock Exchange. Masters thesis, Dublin, National College of Ireland.

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Abstract

In the distinct area of marketing, numerous researches have been performed for justifying consumer satisfaction. Consumer satisfaction is considered as a quintessential ladder to the most cherished success for any industry. However, in terms of decision-making procedure, most of the stock investors are engaged in a noticeable portion of the process owing to the broad variety of goods and services available in contemporary financial markets. This study has aimed to analyse the participants' perspectives to do proper background research of the recommended stocks by the brokers. The objectives are formulated after thoroughly undergoing the research goals. For delving into the research aim in an unplumbed way, this study has tried to discover the most prevalent influencing factor of the decision-making process of the participants in stock investment. While moving along with the methodological choice, this paper has relied on the mixed method by taking into account both the qualitative and quantitative strategies to explore the issue more profoundly. An online survey has been conducted among 100 participants currently trading in the National Stock Exchange of India to make their standpoints the cornerstone of the study. Apart from that, an interview has also been organized with four top positioned sales and trading officers of the Indian respective banks. The findings of the study have been grounded in some of the essential factors that have either direct or indirect impact on the decision-making process of the participants, including trust between the clients and the brokers, cost, attractive portfolio, return amount, brokers' reputation, market perception, firms' perceived value, firms' image, etc. However, despite the unequivocal contribution of the brokers in influencing the participants' decision-making of investment, there is an indubitable need for the participants to research the background of the recommended stocks by the brokers before entering the stock market. Ultimately there are multiple empirical and theoretical reasons to perceive that participants' satisfaction impacts the stock prices to a great scale.

Item Type: Thesis (Masters)
Subjects: D History General and Old World > DS Asia
H Social Sciences > HG Finance > Investment
H Social Sciences > HG Finance > Investment > Stock Exchange
Divisions: School of Business > Master of Science in Management
Depositing User: Clara Chan
Date Deposited: 14 Feb 2022 17:51
Last Modified: 14 Feb 2022 17:54
URI: https://norma.ncirl.ie/id/eprint/5438

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