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Portrayal of Women Entrepreneurs in the Nigerian Media and its Impact

George-Epebifie, Omobolanle Francisca (2020) Portrayal of Women Entrepreneurs in the Nigerian Media and its Impact. Masters thesis, Dublin, National College of Ireland.

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Across the various studies on gendered entrepreneurship in Nigeria, very little has been done on how Nigerian women entrepreneurs are portrayed in the media. Not much is also known of the impact of this portrayal on the women and their business. This study set out to investigate the image created by the print media of Nigerian women entrepreneurs over a ten-year period (2010 to 2020), how this image has evolved over time, what has changed or remained unchanged. Also, to raise awareness on the nature of these conversations about the social and business profiles of women entrepreneurs created by the media. Contribute to policy formulations and educate media practitioners on the impact of their articles on life, business, and society.

The study revealed that not much has changed in the way women entrepreneurs are portrayed in the Nigerian media, in the period under consideration. The conversations mostly centre around the efforts of corporate organisations, government agencies and not for profit organisations towards supporting women entrepreneurs to thrive and contribute to the nation’s economy.

Item Type: Thesis (Masters)
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
H Social Sciences > HB Economic Theory > Entrepreneurship
Divisions: School of Business > Master of Science in Entrepreneurship
Depositing User: Dan English
Date Deposited: 16 Feb 2021 12:49
Last Modified: 16 Feb 2021 12:49

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