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Factors influencing the use of business intelligence tool in Indian retail small and medium size enterprises

Udhani, Tarun Kumar (2020) Factors influencing the use of business intelligence tool in Indian retail small and medium size enterprises. Masters thesis, Dublin, National College of Ireland.

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Investigation: The ideology behind this research is to dissect the vitality of Business Intelligence (BI) tools into the operational activities to enhance the performance of Indian retail Small and Medium-sized Enterprises (SME’s). The dissertation aids in exploring the crucial factors affecting the operational performance of core business activities. The thesis capsulate the features of implementing BI tools, which not only involve real-time monitoring but also contribute to increased profitability, sales, stakeholder satisfaction. The research unfolds benefits received by utilizing data with integrated BI tools platforms. The dissertation is grounded by an extensive study of existing investigations to understand the characteristics of SME’s. However, the research only covers performance management prospects and does not compare different BI tools. In brief, the dissertation research examines how operation performance management can make appropriate decisions to enhance performance with the help of BI tool adoption.

Target Sector: The research has been targeted towards the Indian retail segment, as the retail industry is emerging and developing at a fast pace. Moreover, being a developing country with a steady population and product choice of consumers, there is massive scope in Indian retail SME’s to take advantage of the enhanced technology like BI. Indian retail sector contributes a significant share in the national economy, which has been detailed in the dissertation literature.

Methods: This dissertation used a cross-sectional questionnaire survey to collect responses from participants in the retail sector and used IBS SPSS-V25 for statistical Pareto analysis.

Results: The investigation discovered various crucial factors responsible for the growth of BI tools. Research identifies that the factors essential to assessing performance to determine the failure or success of performance management. Moreover, most of the Indian retail SME’s know the importance of investing in new computer technology. Research also reasons which restrict BI tool adoption like resource constraints, management skills, capital etc.

Keywords: Critical Success Factor, BI tool adoption, Operational performance, Operational management.

Item Type: Thesis (Masters)
Subjects: H Social Sciences > HF Commerce
H Social Sciences > HD Industries. Land use. Labor > Specific Industries > Retail Industry
H Social Sciences > HD Industries. Land use. Labor > Small Business Sector
Divisions: School of Business > Master of Science in International Business
Depositing User: Dan English
Date Deposited: 15 Feb 2021 13:12
Last Modified: 15 Feb 2021 13:12

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