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Sharing economy: Comparing users’ and nonusers’ perceptions of participation in clothes sharing practices

Futter, Lauren (2020) Sharing economy: Comparing users’ and nonusers’ perceptions of participation in clothes sharing practices. Masters thesis, Dublin, National College of Ireland.

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Clothes sharing forms part of practices encompassed within the emergent phenomenon of the sharing economy, the growth of which has been facilitated by ICTs and social media channels in recent decades. Adoption of sharing platforms that support the practice of sharing clothes can contribute positively to addressing sustainability and humanitarian issues caused by fast fashion and over consumption. Recent studies have suggested environmental concern and economic appeal to be key predictors of intent to participate in sharing, yet not enough is currently known about the actual use sharing platforms. There is a dearth of research specifically pertaining to clothes sharing platforms and the motivations and attitudes of users. This study aims to expand our understanding of perceptions and motivations for participation in clothes sharing practices for users and non-users. The study was carried out in collaboration with Nuw, a mobile application for sharing clothes. A total of 110 usable responses were gathered from potential and current users of Nuw. Results show that environmental concern and economic appeal are statistically supported predictors of the use of clothes sharing platforms. In addition, personal safety, safety of one’s belongings and the reputation of the sharing platform emerged as factors of high importance when it comes to considering whether to participate in clothes-sharing. Practical implications, limitations, and future directions are highlighted.

Item Type: Thesis (Masters)
Subjects: Q Science > QA Mathematics > Computer software
T Technology > T Technology (General) > Information Technology > Computer software
H Social Sciences > HD Industries. Land use. Labor > Specific Industries > Fashion Industry
Divisions: School of Business > Master of Science in International Business
Depositing User: Dan English
Date Deposited: 10 Feb 2021 16:40
Last Modified: 10 Feb 2021 16:40

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